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We bridge the gap between you and your favourite food

 
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About Us

Fairplum was started by Rupesh & Sonika Agarwal in Year 2020, with the ambition to create products & brands which consumer love. 1st stint was to do joint venture with Rossari Bio-tech to create ODM (Original Design Manufacturer) for Personal Care products, Rupesh was leading the set-up as Co-founder and CEO, created a capability of Product Development in IIT-Mumbai, Manufacturing in Silvasa & sourcing team. Team delivered Rs.20Cr. ARR within a year of operations with deployment of 250+ products across customer base of Purplle, Amazon, Shopperstop, First cry, Faces Canada etc. Partnership was then sold to JV partner Rossari Biotech in July-21. 

 

Fairplum’s food business work started in August-21, and the entire team and business plan was formulated by December-21. Post that, Fairplum went the funding route.  Execution of the plan started in January-22.

 

In this business, Fairplum is working with the regional/ local authentic & heritage food brands of India and taking nostalgic dishes from their kitchen and making it available to consumers sitting anywhere in the world using food technology and food science and a supply chain network of cloud kitchens. The purpose is to deliver food products to consumers by preserving goodness in a healthy and hygienic manner

 

Our Purpose

Source food products from authentic sources

in their original setting.


Use Food science to extend shelf life

without use of Preservatives etc.
 

De-skill the products to expand across geographies.
 

To ensure Food Safety, that each product is safe for the consumer

while giving a similar experience as tasted

in the original setting.

 

Our Brands

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Executive Board

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Rupesh Agarwal, Founder & CEO

IIT-Delhi Graduate-93 batch, MBA-NMIMS, Leadership training in Harvard Business School, 29 years’ experience across Unilever, Asian Paints, Glaxo, Lupin and built & sold a start-up Rossari Personal Care.

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Mayank Tandon,
Co-Founder, CBO

IHM-A Graduate, MBA-Penn State University,25 Years F&B Experience in US & India in Aramark, Taj, Foodland, Future Group, Reliance, Sanjiv Kapoor etc. Built a start-up & sold it.

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Mitesh Thakker, Partner, Finance

MMS Finance - JBIMS| BE – VJTI, 10 yrs. Experience in  Unilever | Audentes |Fractal Analytics | Visiting Faculty at   JBIMS

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Amit Upadeo,
 Head, Sales & Marketing

PGDMM fromNagpur University, Post Graduation & Specialization in Digital Marketing from MICA. Entrepreneur with 6yrs of QSR & Cloud Kitchen experience, 27 yrs of work experience, Ex GE, PepsiCo & L'Oreal.

 
 

Co- Investors

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Amith Agarwal

Co-Founder & CEO

Agri-Bazaar

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Samardeep Subhandh

President - Bajaj Auto Ltd, 

Intracity Business Unit

Vivek Sirohi

Vivek Sirohi

VP - Deodrants R&D

at Unilever

Meet the Team

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Dr. Sachdeva

Procurement head

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Jay Solanki

GM Finance

 

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Ashwin
Head Chef

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Dinesh 
Business Analyst

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Parag
Brand Manager & Product Lead

 

Current State