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We bridge the gap between you and your favourite food

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About Us

Fairplum was started by Rupesh & Sonika Agarwal in Year 2020, with the ambition to create products & brands which consumer love. 1st stint was to do joint venture with Rossari Bio-tech to create ODM (Original Design Manufacturer) for Personal Care products, Rupesh was leading the set-up as Co-founder and CEO, created a capability of Product Development in IIT-Mumbai, Manufacturing in Silvasa & sourcing team. Team delivered Rs.20Cr. ARR within a year of operations with deployment of 250+ products across customer base of Purplle, Amazon, Shopperstop, First cry, Faces Canada etc. Partnership was then sold to JV partner Rossari Biotech in July-21. 


Fairplum’s food business work started in August-21, and the entire team and business plan was formulated by December-21. Post that, Fairplum went the funding route.  Execution of the plan started in January-22.


In this business, Fairplum is working with the regional/ local authentic & heritage food brands of India and taking nostalgic dishes from their kitchen and making it available to consumers sitting anywhere in the world using food technology and food science and a supply chain network of cloud kitchens. The purpose is to deliver food products to consumers by preserving goodness in a healthy and hygienic manner

Our Purpose

Our Purpose

Source food products from authentic sources

in their original setting.

Use Food science to extend shelf life

without use of Preservatives etc.

De-skill the products to expand across geographies.

To ensure Food Safety, that each product is safe for the consumer

while giving a similar experience as tasted

in the original setting.

Our Brands

Our Brands

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Food Karvaan
Unmarried Kitchen
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Executive Board

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Rupesh Agarwal, Founder & CEO

IIT-Delhi Graduate-93 batch, MBA-NMIMS, Leadership training in Harvard Business School, 29 years’ experience across Unilever, Asian Paints, Glaxo, Lupin and built & sold a start-up Rossari Personal Care.

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Mayank Tandon,
Co-Founder, CBO

IHM-A Graduate, MBA-Penn State University,25 Years F&B Experience in US & India in Aramark, Taj, Foodland, Future Group, Reliance, Sanjiv Kapoor etc. Built a start-up & sold it.

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Mitesh Thakker, Partner, Finance

MMS Finance - JBIMS| BE – VJTI, 10 yrs. Experience in  Unilever | Audentes |Fractal Analytics | Visiting Faculty at   JBIMS

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Amit Upadeo,
 Head, Sales & Marketing

PGDMM fromNagpur University, Post Graduation & Specialization in Digital Marketing from MICA. Entrepreneur with 6yrs of QSR & Cloud Kitchen experience, 27 yrs of work experience, Ex GE, PepsiCo & L'Oreal.

Leadership Team

Co- Investors


Amith Agarwal

Co-Founder & CEO


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Samardeep Subhandh

President - Bajaj Auto Ltd, 

Intracity Business Unit

Vivek Sirohi

Vivek Sirohi

VP - Deodrants R&D

at Unilever

Meet the Team

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Dr. Sachdeva

Procurement head

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Jay Solanki

GM Finance

Meet The Team

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Head Chef

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Business Analyst

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Brand Manager & Product Lead

Current State

Current State

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