We bridge the gap between you and your favourite food
Fairplum was started by Rupesh & Sonika Agarwal in Year 2020, with the ambition to create products & brands which consumer love. 1st stint was to do joint venture with Rossari Bio-tech to create ODM (Original Design Manufacturer) for Personal Care products, Rupesh was leading the set-up as Co-founder and CEO, created a capability of Product Development in IIT-Mumbai, Manufacturing in Silvasa & sourcing team. Team delivered Rs.20Cr. ARR within a year of operations with deployment of 250+ products across customer base of Purplle, Amazon, Shopperstop, First cry, Faces Canada etc. Partnership was then sold to JV partner Rossari Biotech in July-21.
Fairplum’s food business work started in August-21, and the entire team and business plan was formulated by December-21. Post that, Fairplum went the funding route. Execution of the plan started in January-22.
In this business, Fairplum is working with the regional/ local authentic & heritage food brands of India and taking nostalgic dishes from their kitchen and making it available to consumers sitting anywhere in the world using food technology and food science and a supply chain network of cloud kitchens. The purpose is to deliver food products to consumers by preserving goodness in a healthy and hygienic manner
Source food products from authentic sources
in their original setting.
Use Food science to extend shelf life
without use of Preservatives etc.
De-skill the products to expand across geographies.
To ensure Food Safety, that each product is safe for the consumer
while giving a similar experience as tasted
in the original setting.
Rupesh Agarwal, Founder & CEO
IIT-Delhi Graduate-93 batch, MBA-NMIMS, Leadership training in Harvard Business School, 29 years’ experience across Unilever, Asian Paints, Glaxo, Lupin and built & sold a start-up Rossari Personal Care.
IHM-A Graduate, MBA-Penn State University,25 Years F&B Experience in US & India in Aramark, Taj, Foodland, Future Group, Reliance, Sanjiv Kapoor etc. Built a start-up & sold it.
Mitesh Thakker, Partner, Finance
MMS Finance - JBIMS| BE – VJTI, 10 yrs. Experience in Unilever | Audentes |Fractal Analytics | Visiting Faculty at JBIMS
Head, Sales & Marketing
PGDMM fromNagpur University, Post Graduation & Specialization in Digital Marketing from MICA. Entrepreneur with 6yrs of QSR & Cloud Kitchen experience, 27 yrs of work experience, Ex GE, PepsiCo & L'Oreal.
Co-Founder & CEO
President - Bajaj Auto Ltd,
Intracity Business Unit
VP - Deodrants R&D
Meet the Team